Case Study: Wellstar Foundation grows donor acquisition with Graphcom’s grateful patient program

Wellstar Foundation launches grateful patient outreach to 50,000 patients with Graphcom

The Wellstar Foundation, the fundraising arm of a major Georgia healthcare system, faced a challenge in acquiring new donors. Despite having a pool of over 50,000 patients, they lacked a robust grateful patient program to transform patient gratitude into philanthropic gifts. They partnered with Graphcom to develop and implement a new fundraising strategy to engage patients post-discharge and educate them on the Foundation's mission.

Graphcom created a comprehensive grateful patient program featuring a series of tailored appeal letters and emails delivered over one month. The solution incorporated powerful patient stories, QR codes, and multiple calls to action. This recurring monthly campaign recently launched, targeting 6,000 patients in total. While results are still being tracked, the program has shown promising potential and seamlessly integrates new donors into the Foundation's communications workflow.

Wellstar Foundation