Case Study: Wellstar Foundation increases team member giving with Graphcom

Wellstar Foundation boosts team member giving by $1M with Graphcom

The Wellstar Foundation, the philanthropic arm of Georgia's largest nonprofit healthcare system, faced the challenge of capturing new employees' attention for its Team Member Giving Program during a brief and overwhelming onboarding process. They partnered with vendor Graphcom to develop a campaign that would cut through the noise and effectively recruit these new team members as donors.

Graphcom implemented a multi-channel solution consisting of a direct mail letter and two follow-up emails sent to new employees after their orientation. This campaign utilized targeted messaging, donor testimonials, and variable content tailored to different employee audiences. The results were a powerful, recurring monthly campaign that successfully stewards new employees to become partners in philanthropy, ensuring the program stays top-of-mind. This effort supports a program that generates over $1 million in annual contributions.

Wellstar Foundation