Case Study: Wellstar Foundation boosts donor engagement and acquisition with Graphcom’s Nurses Week fundraising campaigns

Wellstar Foundation boosts Nurses Week fundraising over 2 years with Graphcom

The Wellstar Foundation, a healthcare nonprofit, partnered with the vendor Graphcom to enhance its fundraising efforts. The challenge was to acquire new donors, reactivate lapsed ones, and boost engagement and response rates for their campaigns, specifically for their Nurses Week initiative.

Graphcom implemented a comprehensive multi-channel solution that included direct mail with variable data printing, targeted email marketing, social media, and on-site digital screensavers. This strategic approach successfully deepened community engagement and improved donor acquisition. The Wellstar Foundation reported high satisfaction with the partnership, noting that Graphcom helped strategically elevate their content and communications to achieve their goals.

Wellstar Foundation