Case Study: The Wellstar Foundation boosts donor retention with Graphcom’s donor welcome package

The Wellstar Foundation boosts donor retention with Graphcom's welcome package

The Wellstar Foundation, the philanthropic arm of Georgia's largest nonprofit healthcare system, faced a challenge in donor retention as they lacked any collateral to thank first-time individual donors. Partnering with Graphcom, they sought to create a stewardship solution to show appreciation and enhance donor satisfaction, which is critical as studies show a significant percentage of donors lapse simply because they are never thanked.

Graphcom created a donor welcome package mailed to first-time donors, which included a custom envelope, an informative brochure, and a branded sticker sheet, often accompanied by personalized handwritten notes. This solution provided a timely and appreciative thank-you, leading to an overwhelming amount of positive feedback and significantly increased retention rates for the Wellstar Foundation, solidifying the package as a cornerstone of the organization’s success.

The Wellstar Foundation