Case Study: National Eczema Association boosts Eczema Expo engagement with Graphcom

National Eczema Association boosts social reach 200%+ with Graphcom

The National Eczema Association (NEA) needed a social media partner to generate online excitement for its annual Eczema Expo event while its own staff was occupied with on-site responsibilities. Their goal was to create a sense of FOMO and amplify engagement. They enlisted the vendor Graphcom for event marketing services.

Graphcom implemented a solution with team members on the ground capturing real-time content and an offsite team managing online engagement across social platforms. This strategy resulted in a massive increase in social reach and engagement. Measurable impacts included a 1,294% surge in Facebook engagement, a total social reach increase of over 200%, and 82,360 Instagram story views.

National Eczema Association