Case Study: MedStar Washington Hospital Center boosts cardiac fundraising with Graphcom’s case for support

MedStar Washington Hospital Center completes a $30 million cardiac care campaign case with Graphcom

MedStar Washington Hospital Center and MedStar Heart Institute, renowned for their high-volume cardiac care, faced the challenge of completing a $30 million capital campaign to fund a new state-of-the-art facility. They engaged the vendor Graphcom to create a compelling case for support that would effectively convey the project's importance and urgency to potential donors, moving them to contribute.

Graphcom developed a multifaceted communication and marketing plan, which included a visually stunning case for support book. This book featured patient and specialist stories, combined with high-quality photos and design, to create an emotionally resonant presentation. The solution successfully provided MedStar with the powerful tool needed to stir the minds and pull at the heartstrings of their constituents to support the capital campaign.

Medstar Washington Hospital Center