Case Study: Lehigh Valley Humane Society boosts donations with Graphcom

Lehigh Valley Humane Society raises nearly $50,000 with Graphcom

The Lehigh Valley Humane Society, an animal shelter and advocacy group, faced a challenge in expanding its outreach and increasing donations through its direct mail solicitation efforts. They partnered with the vendor Graphcom to analyze and test their outreach strategies to grow their donor database.

Graphcom implemented a targeted direct mail solution, which included adding a new end-of-year appeal and focusing on non-donors in nearby communities. This strategy resulted in nearly $50,000 in donations from the new appeal, a 3% decrease in cost per dollar raised, and the acquisition of over 500 new donors. The average gift amount increased to $65, and the cost per dollar raised remained at $0.60 or less. Graphcom's efforts allowed LVHS to significantly improve its fundraising results.

Lehigh Valley Humane Society