Case Study: Houston Methodist Hospital Foundation boosts Nurses Month fundraising with Graphcom

Houston Methodist Hospital Foundation runs a 31-day Nurses Month campaign with Graphcom

Graphcom partnered with the Houston Methodist Hospital Foundation to create a fundraising campaign for Nurses Month. The challenge was to extend the celebration beyond National Nurses Week to encourage continuous donations throughout May in support of the hospital's mission.

The solution implemented by Graphcom was a comprehensive campaign that included writing, designing, and distributing two appeal letters, a series of emails, and content for donation forms and digital displays. By incorporating stories of real nurses and testing different letter signers, Graphcom optimized donor engagement and reinforced the Foundation's commitment to supporting its nurses.

Houston Methodist Hospital Foundation