Case Study: Good Shepherd Rehabilitation Network enhances donor outreach and fundraising results with Graphcom

Good Shepherd Rehabilitation Network cuts mailing costs 65% with Graphcom

Good Shepherd Rehabilitation Network, a nonprofit provider of physical rehabilitation care, sought to enhance its annual fundraising efforts. The challenge involved creating a unified message, increasing donor support through direct mail, and gaining better insight from data analysis. They partnered with the vendor Graphcom for its direct mail outreach and analytical services.

Graphcom implemented a cohesive design and editorial direction for the campaign, which included targeted direct mail letters and A/B testing. The solution drastically reduced costs and improved efficiency. Graphcom helped Good Shepherd achieve a 65% lower mailing cost for one appeal and reduced its cost per dollar raised to $0.64. Testing also revealed that premiums like wrapping paper did not impact donation rates, allowing for smarter budget allocation.

Good Shepherd Rehabilitation Network