Case Study: Gettysburg College boosts donor outreach with Graphcom’s customized spring appeal letters

Gettysburg College creates 2 segmented spring appeal letters with Graphcom

Gettysburg College, a highly-selective liberal arts college, partnered with vendor Graphcom to produce a customized spring appeal letter to solicit donations for its Gettysburg Fund. The challenge was to create a targeted and personalized direct mail piece to effectively engage potential donors.

Graphcom implemented a solution that involved printing personalized letters and variable reply cards. For further customization and audience targeting, they created two distinct versions of the letters and envelopes for segmented groups. The vendor successfully delivered a tailored print and mailing campaign to support the college's fundraising efforts.

Gettysburg College