Case Study: Frederick Health raises nearly $3 for every $1 spent with Graphcom appeal letters

Frederick Health raises $2.95 for every $1 spent with Graphcom

Frederick Health, formerly Frederick Memorial Hospital, faced a challenge with its lackluster fundraising appeal letters, which had previously cost more to produce than they raised. The hospital partnered with vendor Graphcom for a direct mail service to create a more effective appeal to fund a new cancer center and acquire new donors.

Graphcom implemented a solution that used personalized variable data printing and A/B testing on envelope teasers and letter senders. The results were highly successful, with the campaign raising $2.95 for every dollar spent. A letter from the cancer center's head doctor proved to be the most effective version, enticing 46% more donors to give.

Frederick Health