Case Study: Frederick Health raises awareness of its MD Anderson Cancer Network affiliation with Graphcom

Frederick Health boosts MD Anderson affiliation awareness with Graphcom in a fall 2016 campaign

Frederick Health, a healthcare provider in Maryland, faced the challenge of raising awareness about its new affiliation with the MD Anderson Cancer Network®. Despite this being a significant milestone, the partnership had low recognition among patients, staff, and the local community, and it failed to generate press attention or physician referrals. The vendor Graphcom was engaged to execute an integrated marketing campaign to address this.

Graphcom implemented a multi-channel campaign using print, web, TV, radio, and patient-focused videos. The solution successfully raised broad awareness of the affiliation among the public, staff, and physicians, educating them on its value. As a result, Graphcom established a strong, ongoing relationship with Frederick Health and plans are in place for a subsequent phase of marketing.

Frederick Health