Case Study: Frederick Health boosts COVID-19 vaccine awareness with Graphcom

Frederick Health boosts COVID-19 vaccine awareness 43% with Graphcom

Frederick Health, a leading healthcare provider in Maryland, faced the challenge of reaching low-income families, non-English speakers, and other hesitant community members with crucial information about the COVID-19 vaccine. To address this, they partnered with vendor Graphcom on a community health initiative.

Graphcom implemented a comprehensive multi-channel campaign, creating and deploying a wide array of materials including flyers, digital ads, social posts, radio spots, and mobile van graphics. This solution drove significant results: Frederick Health distributed thousands of vaccine doses and saw a 43% increase in webpage views. Their social posts achieved an engagement rate more than three times their average.

Frederick Health