Case Study: Einstein Healthcare Network raises more funds with Graphcom’s annual fund analytics

Einstein Healthcare Network more than doubles average gift amount with Graphcom

Einstein Healthcare Network, now part of Jefferson Health, was facing challenges with its annual fund direct mail campaigns, which were generating a low return on investment and lacked analytical insight. Their previous fundraising partner could not provide the necessary targeting and analytics. To generate a higher return and data-driven donor insights, Einstein turned to vendor Graphcom for its annual fund analytics services.

Graphcom implemented a data-driven solution by first analyzing Einstein's donor base and removing chronic non-responders from the mailing list, which drastically reduced costs. They redesigned the messaging using variable data to target specific audiences and began split testing every aspect of the appeals. This strategy revealed key donor preferences, such as a strong preference for one-page letters. The results were significant: while the mailing list was reduced from 40,000 to between 4,000 and 7,000, the return remained essentially the same. The average gift amount more than doubled, increasing from as low as $35 to as high as $81, and the cost-per-dollar raised was reduced to as low as $0.78. Graphcom also provided interactive Tableau dashboards for ongoing performance tracking.

Einstein Healthcare Network