Case Study: CMS boosts healthcare member engagement with Graphcom’s gift card incentives program

CMS boosts healthcare engagement with Graphcom’s 75,000-card incentives fulfillment program

The customer, the Centers for Medicare and Medicaid Services (CMS), developed guidelines for rewards and incentives programs to improve health outcomes but required a partner for practical fulfillment. Vendor Graphcom was engaged to implement its gift card fulfillment service to support these programs and increase member engagement.

Graphcom provided a comprehensive solution that included secure gift card acquisition, inventory management, and tracked shipping. The vendor also offered data analysis to identify trends and shape future outreach. As a result, Graphcom successfully fulfills over 75,000 cards annually for its clients, leading to increased member interaction and loyalty for the programs it supports.

CMS