Case Study: Carroll Hospice achieves nearly $4 return for every $1 spent with Graphcom's direct mail fundraising campaign

Carroll Hospice earns $3.93 back for every $1 spent with Graphcom

Carroll Hospice, an affiliate of Carroll Hospital Center, sought a new marketing firm to handle its annual fundraising appeal letters during National Homecare & Hospice Month. Their challenge was to create a compassionate and impactful direct mail campaign for two distinct groups: recent patient family members and lapsed donors, with the goal of inspiring donations to support their care services. They partnered with the vendor Graphcom for this project.

Graphcom developed a solution that included writing, design, printing, and mailing services. They crafted emotionally resonant letters based on a volunteer coordinator's personal stories and used variable data to personalize donation asks. The campaign was a tremendous success, earning Carroll Hospice $3.93 for every dollar spent. It achieved a 4.6% response rate from new donors and raised a total of $59,938 from 758 gifts, making it one of their highest-yielding mailings.

Carroll Hospice