Case Study: American Society of Health System Pharmacists Launches Injectable Drugs Handbook Campaign with Graphcom

American Society of Health System Pharmacists launches the 19th edition of the Handbook on Injectable Drugs with Graphcom

The American Society of Health System Pharmacists (ASHP) hired vendor Graphcom to produce a marketing campaign for the launch of the 19th edition of their Handbook on Injectable Drugs. Their challenge was to create effective promotional materials to support the release of both the printed and electronic versions of this important publication.

Graphcom designed, wrote, and printed all necessary digital marketing and print collateral pieces, including brochures, for the campaign. The vendor provided a complete solution to effectively promote the new edition of the handbook to ASHP's extensive membership.

American Society of Health System Pharmacists