Case Study: Allegheny Health Network simplifies pledge reminders with Graphcom automation

Allegheny Health Network simplifies pledge reminders and reduces backlog with Graphcom

Allegheny Health Network (AHN) faced a challenge where its Office of Development was spending excessive time manually following up on donor pledges, which diverted staff from frontline fundraising. Seeking to streamline this process, AHN partnered with vendor Graphcom to find a better way to connect with and remind donors of their upcoming gifts using automation.

Graphcom solved this by creating automated multi-channel workflows in Luminate that triggered customized direct mail and email communications based on pledge status. This solution incorporated variable data like payment dates and balances, which significantly reduced the backlog of pledges and the weekly time spent on reminders. AHN considered the project a success for their team. Graphcom continues to manage this process and work with AHN on various other marketing initiatives.

Allegheny Health Network