Case Study: Allegheny Health Network boosts donor engagement with Graphcom’s donor-advised funds wish book

Allegheny Health Network shares 70+ donor funding opportunities with Graphcom

Allegheny Health Network (AHN) faced the challenge of effectively marketing a wide array of funding opportunities across its many health institutes and hospitals to potential donors. The Office of Development partnered with Graphcom to create a comprehensive donor-advised funds "wish book" to showcase these opportunities in a single, cohesive resource.

Graphcom provided a full solution, handling marketing strategy, content writing, and design to produce both a print and a digital book. This new format made it significantly easier to distribute the opportunities widely to prospects, a major improvement over the previous method of sending them out individually. The solution was also adaptable, as Graphcom added a special section for pandemic relief funding during COVID-19.

Allegheny Health Network