Case Study: Allegheny Health Network launches a monthly donor e-newsletter with Graphcom

Allegheny Health Network launches monthly e-newsletter by January 2020 with Graphcom

Allegheny Health Network (AHN) needed to create a monthly e-newsletter for its donors but lacked the internal resources to build and deploy it on their desired timeline. The vendor, Graphcom, was tasked with developing a solution using the Blackbaud NetCommunity platform to meet this challenge.

Graphcom built a branded and flexible e-newsletter template for AHN, which they also populate with content on a monthly basis. This allowed AHN to successfully launch the newsletter by January 2020. The solution provided a routine platform to share impactful donor stories and event information. As a result, AHN leadership praised the initiative, and donors now look forward to receiving the communication each month, giving them a better understanding of how to get involved and how their contributions make a difference. Graphcom also later created a second version of the newsletter to address COVID-19 advocacy and impact.

Allegheny Health Network