Case Study: Allegheny Health Network elevates donor engagement with Graphcom

Allegheny Health Network launches giving societies by January 2020 with Graphcom

Allegheny Health Network (AHN) sought a partner to help them brand and execute a series of new giving societies. Their challenge was to steward donor relationships by creating a feeling of exclusivity and a way to elevate donor gifts. They turned to the vendor Graphcom for this comprehensive campaign strategy.

Graphcom implemented a solution that included developing meaningful naming conventions, a unique brand identity for each society, and a full suite of launch materials from brochures to welcome packages. As a result, AHN successfully launched their giving societies by their desired January 2020 deadline. Graphcom continues to support the ongoing strategy to raise awareness and elevate donors, including the creation of a new employee-exclusive society.

Allegheny Health Network