Case Study: Allegheny Health Network strengthens giving society campaigns with Graphcom

Allegheny Health Network launches giving societies across 9 hospitals with Graphcom

Allegheny Health Network (AHN) is a major healthcare network in the Pittsburgh region with a large Office of Development focused on donor-centered philanthropy. Their challenge was to create and launch a series of new giving societies to support their fundraising efforts, which required comprehensive branding and campaign materials. They partnered with vendor Graphcom for this initiative.

Graphcom provided a complete solution that included developing meaningful naming conventions and a unique brand identity for each giving society. They executed the launch with a suite of materials, including brochures, rack cards, customized welcome packages for various donor levels, emailers, and landing pages. This partnership with Graphcom successfully established AHN's new donor societies and provided the tools needed to engage their community through a structured philanthropic campaign.

Allegheny Health Network