Case Study: Allegheny Health Network boosts donor engagement with Graphcom’s fall appeal campaigns

Allegheny Health Network boosts fall appeal engagement with Graphcom across 3 annual campaigns

Allegheny Health Network's Office of Development needed to foster philanthropic support and community engagement through its annual fall appeal mailings. They partnered with the vendor Graphcom for a comprehensive service that included determining themes, writing, design, printing, and mailing for these critical campaigns.

Graphcom implemented a tailored solution for each annual appeal, which involved audience segmentation, personalized content, and integrated multi-channel efforts. The vendor created compelling letters and coordinated email series that directed donors to custom online forms. A representative from AHN praised Graphcom as an amazing partner, stating they are an integrated extension of the team and crucial to their success, enabling them to advance medical research and patient care.

Allegheny Health Network