Case Study: Allegheny Health Network strengthens donor relations with automated stewardship emails from Graphcom

Allegheny Health Network automates 36 stewardship emails with Graphcom

Allegheny Health Network (AHN) faced a challenge in stewarding its existing donors through targeted email communication. While it had a large database, AHN's outreach was limited outside of initial welcome series and specific appeals. They needed a way to automatically send donors relevant content based on their specific philanthropic interests, such as cardiology or oncology, rather than just directing them to give again. They partnered with their marketing agency, Graphcom, to strategize a solution using their existing marketing tool, Luminate.

Graphcom created and automated a series of 36 fund-specific stewardship emails across six service lines. This solution automatically sends donors a sequence of six emails filled with impact stories and updates related to their area of giving. As a result, AHN now distributes these targeted, inspiring messages weekly without manual effort, keeping the organization top-of-mind for donors. Graphcom's automated series has provided AHN with a consistent and effective method to strengthen donor relationships and encourage future giving.

Allegheny Health Network