Case Study: Kontyos Fruit Winery builds a distinctive retail brand with Graphasel Design Studio

Kontyos Fruit Winery launches 9 fruit wines with Graphasel Design Studio

Kontyos Fruit Winery, a Hungarian producer of specialty fruit wines, faced the challenge of repositioning its brand for the retail market, as its previous identity no longer reflected its market role. The almost unknown product category of fruit wine in Hungary required a distinct visual identity to differentiate it from traditional grape wines. They engaged Graphasel Design Studio for a comprehensive brand building and packaging design solution.

Graphasel Design Studio created a unique design language that translated the winery's respect for tradition and craftsmanship into its packaging. For the core range, they used botanical-style fruit graphics on an elegant blue background to make the product category recognizable. For premium wines, they developed an exclusive sub-brand named "Klára" with a distinct identity. The successful solution by Graphasel Design Studio was recognized with awards including the NYX Marcom Awards 2021 and the RGB Kreatív Design Award 2021.

Kontyos Fruit Winery