Case Study: Sassoon Academy creates a new digital revenue stream with Graph

Sassoon Academy launches digital education with Graph in 6 weeks, reaching 600,000+ enrollments

Sassoon Academy, a globally recognized leader in hairdressing education, faced a critical challenge when government-mandated lockdowns forced its physical academies to close. The customer needed to pivot its business model by rapidly launching a new digital service, "Sassoon Online," to provide its world-class education through an online platform. Vendor Graph collaborated with the academy to translate its in-person learning into a tangible digital offering.

Graph implemented a solution using Thinkific for course management, Stripe for payments, and Bitmovin for video streaming. The result was a highly successful digital transformation that created a valuable new revenue stream. The project was completed from concept to launch in just six weeks, achieving a return on investment in ten weeks and generating over 600,000 enrollments within its first year.

Sassoon Academy