Case Study: Visa stands out in holiday social media engagement with Grape's New Year communication

Visa boosts holiday engagement more than 2x with Grape

Grape partnered with Visa to develop a distinctive holiday social media campaign. The challenge was to make Visa stand out from the immense volume of festive content on social networks and resonate with a broad audience across multiple countries, including the uniquely sensitive market of Ukraine.

Grape's solution was to create two tailored concepts. For Ukraine, they developed a "Support those who support" message focusing on unity. For five other countries, they leveraged nostalgia trends with a "Newstalgy" concept. Grape produced trend-driven content, including VFX animations, which significantly increased engagement. Results included engagement rates more than doubling in some markets, a subscriber increase of up to 5%, and holiday content consistently ranking as top-performing across all accounts.

Visa