Case Study: Visa boosts holiday engagement with Grape

Visa boosts holiday engagement 3x with Grape

Visa faced the challenge of creating distinctive and memorable winter holiday social media content that would stand out from the competition and be easily adaptable across multiple countries. The goal was to move beyond traditional festive imagery and develop content that would be both original and engaging for their audience. The vendor, Grape, was engaged to develop and execute this communications campaign.

Grape implemented two main communication concepts: "New Year New Me," which focused on inspiration and fresh starts, and "The Power of Small Gifts," which was specific to Ukraine. The solution included trend-based posts, interactive content to boost engagement, and entertaining videos. The results were significant, with the holiday content ranking among the best in all accounts for Engagement Rate by Reach (ERR). In some countries, engagement rates increased more than threefold compared to non-holiday periods, and the number of subscribers grew from two to five times in several markets. Grape successfully helped Visa's content stand out in the crowded social media landscape.

Visa