Case Study: Visa inspires women with Grape’s International Women’s Month campaign

Visa boosts engagement by 50% with Grape

Visa, a global payments technology company, sought to create a powerful social media communication for International Women's Month. Their challenge, addressed with the vendor Grape, was to convey the idea that "a woman can be different" and move beyond stereotypes, while reminding the audience of the day's true meaning of fighting for women's rights.

The solution from Grape was to produce and publish a series of mini-interview Reels featuring four successful Ukrainian women from diverse fields. Grape managed the entire project, from planning and filming these sincere, personal stories to publishing them as joint posts on Instagram just before March 8. The results were highly positive, with the posts achieving up to 50% higher engagement rate and a more than 600% increase in comments compared to average content, with the audience finding the stories inspiring and motivating.

Visa