Case Study: SAFOR turns haters into brand advocates with Grape

SAFOR turns haters into brand advocates with Grape, handling 75% of moderation work on security police explanations

Safor, a company specializing in personal security, faced a challenge with negative audience perception and confusion regarding its service. People did not understand the difference between Safor's security police and the national police, leading to widespread criticism and distrust on social media. The vendor, Grape, was engaged to handle the brand's social media moderation and communication strategy.

Grape implemented a solution focused on transparent, personalized, and humorous communication to directly address user concerns. They provided extensive explanations about the security police's role and funding, which reduced negativity and turned critics into brand advocates. This moderation strategy, a key service from Grape, successfully transformed the community's perception and built a more loyal user base.

SAFOR