Case Study: Regno Ukraine launches Restless Pony Tennessee whiskey with Grape

Regno Ukraine launches Restless Pony with Grape for Ukraine's competitive whiskey market

Regno Ukraine, an importer and distributor of alcoholic brands, faced the challenge of launching a new Tennessee whiskey into Ukraine's crowded and competitive market. They needed to create a distinct brand from scratch that avoided traditional heritage stories and complex rituals, instead speaking to modern consumers. They partnered with the agency Grape for branding and design services to achieve this.

Grape developed the 'Restless Pony' brand, strategically breaking category rules with an English-language name and identity built around a pony mascot to convey energy and character. The solution focused on clear, premium design for shelf impact and international scalability. As a result, Restless Pony successfully entered Ukrainian retail and HoReCa, noted for its style and becoming part of the local cocktail culture, thus establishing itself as a new-generation whiskey brand.

Regno Ukraine