Case Study: Ivano-Frankivsk developer Blago creates a premium Carpathian hotel brand with Grape

Ivano-Frankivsk Developer Blago launches Son Daven in 2025 with Grape

The customer, Ivano-Frankivsk Developer Blago, faced the challenge of developing a brand for a premium neo-Hutsul apart-hotel in Yaremche that would stand apart from the commercialized local tourism market and authentically rethink Carpathian culture. They engaged the vendor, Grape, for a comprehensive service including brand strategy, naming, identity design, and an advertising campaign.

Grape developed the "Son Daven" brand with a strategy positioning the hotel as "The New Legend of the Carpathians." The solution included a unique visual identity based on a vertical rhythm found in local architecture and nature, a duality-themed font and color scheme, and an atmospheric advertising campaign targeting investors with the slogan "Make it happen." The vendor created a highly unique landing page to provide an extraordinary experience that mirrored the future hotel's ambiance, successfully launching the new brand.

Ivano-Frankivsk Developer Blago