Case Study: Grace Clinic Kyiv refreshes its brand and reaches a younger audience with Grape

Grace Clinic Kyiv refreshes brand strategy in 2023 with Grape

Grace Clinic Kyiv, a private health and beauty clinic, faced a challenge with its brand perception. Its historical reputation as a closed and elite plastic surgery clinic was hindering its development and ability to attract a broader, younger audience. The clinic engaged brand-marketing agency Grape to update its brand strategy and communications.

Grape developed a new strategic message, "Grace — a clinic for those who choose themselves," which was then implemented across the clinic's design and communication. This rebranding effort refocused the brand on self-care and prevention. The agency's work successfully helped Grace Clinic Kyiv expand and rejuvenate its client base.

Grace Clinic Kyiv