Case Study: Elvatech becomes an unmistakable hero with Grape

Elvatech builds a hero brand in 2025 with Grape

Elvatech, a Ukrainian manufacturer of XRF analyzers, faced the challenge of competing globally despite having a superior product. While well-known in its scientific market, the brand suffered from an outdated identity and a lack of advertising, preventing it from becoming top-of-mind against visually polished Western competitors. To address this, they engaged the agency Grape for a comprehensive brand improvement project including strategy and visual rebranding.

Grape developed a new brand strategy positioning Elvatech as the tool that gives professionals confidence, turning them into heroes of their industries. The solution included a refined logo and visual identity, a new color palette, and a key visual element called the "slash tape." The rebrand launched with an epic advertising campaign that celebrated the user, making Elvatech the first in its category to communicate the importance and heroism of its customers' work, thereby winning the hearts of the global audience.

Elvatech