Case Study: Ekipazh builds trust for tempered windows with Grape

Ekipazh launches tempered windows 5x stronger with Grape

Ekipazh, one of Ukraine's largest manufacturers of glass solutions for homes and offices, faced the challenge of launching its new tempered glass window. They needed to communicate the product's superior strength and safety in a way that was interesting, memorable, and would build customer trust in the new offering. The company partnered with the vendor Grape to develop this marketing campaign.

Grape developed a campaign with the slogan “EKIPAZH. For a tempered window,” centered around a dynamic crash test video. The solution involved creating engaging content that demonstrated the glass's real-world durability against impacts like balls and hammers without shattering. The result was a set of bright and dynamic videos and spectacular visuals for Ekipazh, effectively showcasing the product's benefits for use in salons and on large screens.

Ekipazh