Case Study: a potential project inspires compassionate leadership with Granyon

Potential Project launches Compassionate Leadership campaign site with Granyon, reaching 350,000+ individuals

Potential Project, a global organization focused on creating a more human world of work, needed a campaign to support the launch of their new book, "Compassionate Leadership." Their challenge was to create a digital experience that would effectively unfold the book's key points and showcase their work to a global audience. They engaged the vendor Granyon to design and build this campaign.

Granyon created a fluent and calm responsive website experience in Webflow, using video interviews with the book's authors as the core element. The solution included a 3D WebGL book model and an animated graphical background to support the visual identity. The site featured an interactive "Flywheel of Wise Compassion" that spins as the user scrolls, visually symbolizing the book's core concepts. The campaign was well-received, earning an Honorable Mention from Awwwards.

Potential Project