Case Study: Crysound strengthens its global brand and website with Granyon

Crysound enters US and EU markets with Granyon through a brand refresh and website redesign

Crysound, a high-tech B2B company specializing in precision audio measurement, sought to penetrate the US and EU markets but needed a brand refresh and website aligned with Western design aesthetics to communicate its quality and appeal to this new audience. The vendor, Granyon, was engaged to provide a comprehensive solution involving visual identity and website design.

Granyon dedicated significant time to understanding Crysound's products and processes before crafting a new logo and visual identity that resonated with an international audience. The solution successfully encapsulated the company's commitment to innovation and excellence. A vice president at Crysound expressed great appreciation for the effort and creativity, noting that the new brand provided more possibilities for the company.

Crysound