Case Study: Starbird improves loyalty program performance with Grant Thornton

Starbird boosts loyalty transactions 14% with Grant Thornton

Starbird, a fast-casual restaurant brand, faced a challenge where its loyalty program was not meeting goals; costs were increasing but not achieving incremental results, and loyalty transactions were declining. To address this, Starbird engaged Grant Thornton LLP and its Growth Advisory Services to analyze the program and understand the root causes of its underperformance.

Grant Thornton implemented a solution centered on a deep dive into customer behavioral analytics, which led to a new segmentation method and personalization strategy. As a result, Starbird achieved a 14% increase in loyalty transactions and a 24% reduction in transactions using a reward, delivering better results while lowering program costs. The vendor's recommendations were key to accelerating sales growth and improving customer engagement.

Starbird