Case Study: a large technology firm boosts customer responsiveness with Grant Thornton

Large technology firm cuts marketing campaign development time by 62% with Grant Thornton LLP

A large technology firm was struggling with its marketing organization's lack of sales impact and responsiveness, causing it to fall behind competitors. The firm needed to adopt a more customer-centric approach and implement agile processes but failed in its initial attempt. They brought in the vendor, Grant Thornton, for its Growth Advisory and Technology Enablement services to improve marketing responsiveness.

Grant Thornton developed and implemented a comprehensive, customer-centric agile marketing program. The solution included tailored frameworks, "learn by doing" approaches, and technology enablement to guide the cultural shift. As a result, Grant Thornton helped the firm reduce campaign development time by 62%, immediately free up 11% of marketing capacity, and achieve a total of 44% in productivity savings.