Case Study: a global hospitality company boosts compliant marketing and guest experience with Grant Thornton and OneTrust

Global Hospitality Company boosts marketable audience 140% with Grant Thornton LLP

The customer, a global hospitality company, faced fragmented and non-compliant guest consent data. This stalled its marketing efforts in regulated regions and prevented a unified approach. To address this, the company engaged vendor Grant Thornton LLP to lead a consent management redesign using the OneTrust platform.

Grant Thornton implemented a centralized OneTrust preference center, creating a single source of truth for consent. This solution restored marketing activities in halted regions, embedded compliance into workflows, and increased the size of the company's marketable audience by 140%.