Case Study: Vercel boosts GTM meeting productivity with Granola

Vercel's entire GTM team boosts meeting productivity with Granola

The customer, Vercel, a leading AI cloud platform, faced a challenge with its sales engineers losing critical prospect insights from nonstop meetings. Their existing transcription tool was slow, clunky, and often led to manual note-taking, causing lost time and compounding inefficiencies across their go-to-market (GTM) teams. They sought a new solution to instantly generate recaps and streamline note-sharing.

The vendor, Granola, implemented its AI Notepad to automatically capture calls and generate immediate, searchable transcripts and summaries. This allowed Vercel's entire GTM team to quickly access insights, share notes, and use features like "Recipes" for deeper analysis. Using Granola resulted in a 100% adoption rate, saved 11 hours per user weekly, and increased GTM team productivity by 25%.

Vercel

Guillermo Rauch

Founder