Case Study: Iterable improves communication efficiency with Grammarly

Saving Time, Strengthening Messaging How Grammarly’s AI Helps Iterable Work Smarter

Iterable, the AI-powered customer communication platform, needed a better way to maintain a consistent brand voice across its largely remote workforce. The communications team had to switch between internal and external messaging, support teams had to translate complex technical content into customer-friendly language, and international staff needed help aligning tone and English variants. Iterable turned to Grammarly Business to simplify and improve everyday communication.

With Grammarly’s AI integrated directly into existing workflows, Iterable teams could refine tone, clarify technical writing, and reduce back-and-forth editing without switching tools. The results were strong: 93% of communications improved, users saved nearly 1.8 hours per week, internal communication time dropped by up to 40%, and media outreach response rates increased by 250%. Grammarly also helped Iterable maintain professionalism and consistency while supporting its broader AI adoption strategy.

Iterable

Lauren Kopulsky

Director of Communications