Case Study: Zapier achieves consistent brand writing with Grammarly

How Zapier Built a Style Guide in Grammarly Business to Achieve Consistent Writing

Zapier, the web automation company that connects thousands of apps and services, needed a better way to keep its writing consistent across teams. As the company grew, multiple outdated style guides for blogs, support, and company-wide content made it hard to maintain accurate branded terms, partner names, and messaging.

Grammarly Business replaced those scattered guides with a single, dynamic source of truth using 159 custom style guide rules. With real-time writing suggestions across tools like Google Docs, Gmail, Quip, and Help Scout, Zapier improved consistency and speed, published 30+ pieces of content monthly, and saw a 92% successful adoption rate for Grammarly’s style guide.

Zapier

Janine Anderson

Managing Editor