Case Study: Rockford Public Schools strengthens its leadership pipeline with GrahamSpencer

Rockford Public Schools builds a stronger leadership pipeline with GrahamSpencer and a $70,000 principal residency program

Rockford Public Schools (RPS 205) faced the challenge of attracting experienced teachers to its innovative Principal Residency Program. The district needed a talent attraction campaign that would resonate with and inspire potential candidates to apply. They partnered with vendor GrahamSpencer to develop this campaign.

GrahamSpencer created a human-centered, story-driven campaign built around testimonials from program graduates. The solution included a dynamic microsite, digital ads, and empowering messaging designed to personally connect with the target audience. The campaign successfully helped fill the applicant pipeline for RPS 205 and elevated awareness of the district's commitment to growing its own diverse leadership talent.

Rockford Public Schools