Case Study: Rockford Housing Authority’s PlatFORM Group builds awareness and advocacy with GrahamSpencer’s rebrand and digital campaign

Rockford Housing Authority rebrands with GrahamSpencer to spotlight a $47M affordable housing project

The Rockford Housing Authority's development arm, formerly the Rockford Housing Development Corporation, faced the challenge of raising its profile to address a critical affordable housing shortage and combat the significant stigma associated with its mission. They engaged the vendor GrahamSpencer for a comprehensive strategic rebranding initiative to better communicate their humanistic work and inspire community action.

GrahamSpencer developed a new name, the PlatFORM Group, and a modern visual identity to reframe the organization as a foundation for advocacy and collaboration. The solution included a new educational website, a refreshed social media presence, and a series of short films. The rebrand successfully established the PlatFORM Group as a credible leader, resulting in increased engagement with city leaders, stronger public recognition, and a unified platform for both development and community education.

Rockford Housing Authority