Case Study: Boone County Council on Aging achieves a renewed brand and stronger community connection with GrahamSpencer

Boone County Council on Aging rebrands with GrahamSpencer and draws 200+ attendees

Boone County Council on Aging (BCCA), a long-standing provider of aging services, faced the challenge of an outdated brand that no longer reflected its professional services or connected with new generations of seniors and caregivers. To modernize its identity and renew its community relevance, BCCA engaged the vendor GrahamSpencer and its GSearch blend of qualitative and quantitative research to guide the rebranding process.

GrahamSpencer developed the new name "Senior Connections" and a logo inspired by a Celtic knot to symbolize interconnectedness. The solution included a fully redesigned, accessible website and a launch event called "The Inside Scoop." The new brand successfully renewed staff pride, increased engagement, and strengthened the organization's community profile. GrahamSpencer delivered a mission-focused identity that serves as a bridge connecting seniors to vital support.

Boone County Council on Aging (bcca)