Case Study: COMPUTEX boosts U.S. awareness and attendance with Graham & Associates

COMPUTEX earns 57 top-tier U.S. media hits with Graham & Associates

COMPUTEX, a major ICT trade show, hired Graham & Associates as its first U.S. PR agency. The challenge was to reposition the show from its legacy as a personal computer event into a leading global conference for current ICT trends like IoT and startup innovation, and to raise its awareness and convince U.S. audiences to attend the event in Taipei.

Graham & Associates implemented a campaign using thought leadership content, press releases, and targeted media engagement. They produced videos and trend reports, pitched top-tier U.S. media, and generated coverage in over 57 outlets including The New York Times, The Wall Street Journal, and Forbes. The campaign successfully met all key performance indicators, significantly raised the show's profile, and won multiple awards for excellence.

COMPUTEX