Case Study: Wealthspire boosts website engagement with Grafik brand strategy and website migration

Wealthspire cuts bounce rates by 10% with Grafik

Wealthspire, a new wealth management firm formed from the merger of Bronfman Rothschild and Sontag Advisory, faced the challenge of creating a cohesive brand identity and digital presence that represented the best of both legacy companies. They turned to the vendor Grafik for strategic branding and web services to help launch the new unified entity.

Grafik developed a new brand name, Wealthspire, and a comprehensive brand strategy that captured the shared aspirations of the firms. The vendor also executed a content strategy and migration plan for the new website, which significantly improved digital performance. Following the launch, Grafik helped Wealthspire achieve a 10% decrease in bounce rates, a 150% increase in users and sessions, and a 28% increase in session duration.

Wealthspire