Case Study: Virginia Tire & Auto amplifies women in auto repair with Grafik

Virginia Tire & Auto welcomes 31 new female employees with Grafik

Virginia Tire & Auto, a family-owned auto repair business, sought to differentiate itself and expand diversity within its talent pool and customer base in a male-dominated industry. The Grafik agency was enlisted to help amplify its identity as a woman-founded business and support its recruitment efforts.

Grafik implemented an integrated air cover marketing campaign to build awareness. The strategy featured co-owner Julie Holmes and included refined messaging, updated photo and video assets, and targeted outreach across social media, paid search, and display advertising. Grafik also produced in-store posters, brochures, and onboarding materials. The campaign successfully welcomed 31 new female employees into the company.

Virginia Tire & Auto