Case Study: U.S. Naval Research Laboratory boosts awareness for breakthrough research with Grafik

U.S. Naval Research Laboratory unifies divisions and launches a new brand with Grafik

The U.S. Naval Research Laboratory, a key defense research agency, faced the challenge of increasing awareness to secure major grants and attract top scientific talent. They engaged Grafik Agency for a comprehensive branding initiative to unify their story and highlight their role in pioneering technological breakthroughs.

Grafik delivered a full branding solution, conducting research, facilitating positioning workshops, and developing a new messaging platform and corporate logo. The agency then partnered with the lab to redesign and rewrite key sections of the NRL website. The new brand was successfully launched internally, with leadership stating it finally reflected the organization's forward-leaning mission and would help external audiences understand the critical importance of their research.

U.S. Naval Research Laboratory